CHALLENGE:

Launch new equine product on limited budget

RESULT:

Product gets so much attention, #1 company jumps up and buys it. Whoa nellie!

Launch New Equine Product on Limited Budget

Client challenge
  • Launch new equine product from the ground floor with a limited marketing budget
Our vision
  • Develop the brand identity, logo, tagline, and packaging
  • Create testimonial videos of horse owners who evaluated the product prior to launch.
  • Generate pre-launch anticipation at veterinary conferences.
  • Develops trade ad campaign and corresponding sales materials for company reps.
  • Develop direct mail campaign to practitioners as well as horse owner materials.
Results
  • The product launch is so successful and receives so much attention that the industry‚Äôs #1 pharmaceutical company buys it.