Launch New Equine Product on Limited Budget
Client challenge
- Launch new equine product from the ground floor with a limited marketing budget
Our vision
- Develop the brand identity, logo, tagline, and packaging
- Create testimonial videos of horse owners who evaluated the product prior to launch.
- Generate pre-launch anticipation at veterinary conferences.
- Develops trade ad campaign and corresponding sales materials for company reps.
- Develop direct mail campaign to practitioners as well as horse owner materials.
Results
- The product launch is so successful and receives so much attention that the industry’s #1 pharmaceutical company buys it.