CHALLENGE:

Increase company awareness among industry executives.

RESULT:

Integrated marketing helps place client (smiling) in global spotlight.

Increase Company Awareness Among Industry Executives

Client challenge
  • Improve awareness and credibility of veterinary pharmaceutical company among industry executives.
  • Generate coverage in the top global trade publication targeted to executives in the industry.
Our vision
  • Showcase company accomplishments in a new website and corporate brochure
  • Develop and pitch new product news release to top industry publications
Results
  • The editor covered the news, then after viewing the client’s new website, requested an interview.
  • Prior to the interview, the new corporate brochure was sent to the editor, who then interviewed two of our client’s top executives.
  • The editor ended up writing NOT ONE BUT TWO very positive feature stories about our client.