Enrollments Lag
Client challenge
- A veterinary pharmaceutical company was running a nationwide program requiring a minimum number of dogs with a specific disease treated at each participating veterinary hospital.
- One veterinary hospital was lagging behind and in danger of being cut from the program.
Our vision
- Initiate a consumer PR campaign featuring the hospital treating dogs with the frightening disease.
- Pitch the story to all media outlets surrounding the veterinary specialty hospital.
Results
- One local TV station sent out a film crew and interviewed the veterinarian with a canine patient.
- The resulting news story ran a total of eight times over two days at two TV stations.
- Dog owners brought their dogs in to be treated and the hospital jumped to #2 in the nation.
- Both the hospital owner and the client were ecstatic.