CHALLENGE:

Drive big enrollments with small budget.

RESULT:

Clinic receives over 40 calls in one day; R&D client becomes a believer in the "dark side" (AKA marketing)

Drive Big Enrollments with Small Budget

Client challenge
  • Veterinary pharmaceutical manufacturer needed to drive dog owners into veterinary practices, yet the budget was too small for consumer advertising.
Our vision
  • Visionaire launched a consumer PR campaign in five markets across the U.S.
Results
  • The campaign achieved 65 stories in print, TV, and radio, including four TV segments and several front-page newspaper stories, reaching a circulation/audience of 1,664,381.
  • One veterinary practice received more than 40 calls in one day as a result of the campaign.
  • The R&D client’s goal was achieved, and he (a scientist) said, “Okay, I’m a believer in marketing!”