Drive Big Enrollments with Small Budget
Client challenge
- Veterinary pharmaceutical manufacturer needed to drive dog owners into veterinary practices, yet the budget was too small for consumer advertising.
Our vision
- Visionaire launched a consumer PR campaign in five markets across the U.S.
Results
- The campaign achieved 65 stories in print, TV, and radio, including four TV segments and several front-page newspaper stories, reaching a circulation/audience of 1,664,381.
- One veterinary practice received more than 40 calls in one day as a result of the campaign.
- The R&D client’s goal was achieved, and he (a scientist) said, “Okay, I’m a believer in marketing!”