Build Awareness of Need for Safer Equine Pain Meds
Client challenge
- A veterinary pharmaceutical client had just launched an equine pain medication that was much safer than current products.
- However, market research showed horse owners weren’t aware of side effects of other products.
- Researchers from a top veterinary college had placed a study about problems with equine pain meds in a scientific journal, but the study had never been published in consumer media.
Our vision
- Create awareness of the need for safer pain medication for horses.
- Develop a press kit from the university (not the client).
- Develop comparative charts and other visual materials to highlight key results.
- Offer journalists an educational kit on the important study.
Results
- Right out of the gate, the story was widely picked up by virtually every equine publication.
- Awareness of side effects of current treatments helped pave the way for client’s new treatment.
- University researchers became huge fans of Visionaire and its PR abilities (and the client)!