Results are what motivate us every day (and why clients rave about our work).
Visionaire Marketing is a boutique advertising and PR agency that specializes in the marketing of highly regulated products and services such as pharmaceuticals, vaccines, diagnostics, and nutraceuticals.
The Visionaire team is headed up by president Alice Coram, who has 20+ years of experience in veterinary pharmaceuticals. Alice is one of the most respected communications professionals in the business and has launched multiple veterinary pharmaceuticals that have achieved tens of millions in sales, including one that achieved over $100 million its first year. She is supported by a team of hand-picked, highly experienced professionals who are as dedicated to delivering excellent results as she is.
Visionaire is laser focused in what we do, working exclusively with clients who produce or distribute products regulated by the FDA, EPA, or USDA--which means every marketing piece must meet stringent guidelines. But we don’t let the guidelines drain all the vigor from your communications. Your regulatory and legal departments will appreciate how we play by the rules, and you’ll appreciate how we also think outside the box.
With our deep understanding of your industry, the science behind it, and the regulations you face, we can hit the ground running, minimizing billable hours and rework, and providing faster turnaround times.
We already know what works, what doesn’t, and why. We don’t have a bias for a particular marketing medium, such as advertising or PR. Instead, we evaluate each client’s needs and recommend the approach that our experience tells us will achieve the best results.
The industries we serve are narrow, but the scope of our work is broad. Here are examples of services we have provided to clients:
“You are thorough, and you take ownership--that’s why your reputation is flawless.”
Director, Companion Animal Business, Veterinary Distributor
“Extraordinary, creative, strategic, reliable, visionary, pick any word you like, Visionaire Marketing is a rare business talent. Having worked with Visionaire on highly complex product launches, the knowledge, insight and unique ability to deliver effective strategies and campaigns are without equal in this industry. Visionaire Marketing utilizes a wide range of resources and relationships with leading industry contacts to help ensure that the strategies and programs they recommend will be effective in the real world.
You will find that the Visionaire team rapidly earns your respect and becomes a trusted strategic counsel. You will also be pleasantly surprised at the exceptional value the team at Visionaire Marketing can deliver for every dollar you invest in them."
Managing Director, Veterinary Diagnostics Manufacturer
“Alice’s focus to task and drive for the best outcome are unmatched. She has tremendous insight for truly “breakthrough” creative that drives achievement of marketing goals. Underlying the award-winning campaigns to her credit is her knowledge of how to sell products and improve brand equity. Her candor and willingness to challenge amateur approaches to marketing opportunities bear out the high standards she holds for the clients and the brands she works with.”
Director, Veterinary Diagnostics and Pharmaceutical Manufacturer
“Our success relies on prospective clients, suppliers and partners fully understanding our proposition and value offering. Visionaire Marketing has done an excellent job at understanding exactly what our business is all about, who our target audiences are and developing the most effective way of communicating our messages to them.”
President and Chief Executive Office, Agricultural Company
“Whether it’s Good Morning America, The Wall Street Journal, or direct mail, Visionaire has proven that they can create outstanding awareness for a brand or company. They also have a keen appreciation and commitment to developing and managing communications budgets with the same diligence they would their own personal money.”
President and CEO, Human and Veterinary Pharmaceutical Manufacturer
Call or email us to talk about how we can motivate your audience and drive measurable success for your next project.
Visionaire Marketing, Raleigh, NC USA
919.293.0243, ext 201
