1. What are your services?
We work as marketing consultants and can work with your marketing department on problem solving, strategic planning, and implementation of specific projects or we can act as a stand-alone marketing communications department. Companies without a senior marketing communications position within the company often contract our services, essentially outsourcing the function. By doing so, they get top-level experience without adding to headcount, and pay only for the time and services desired. If needed, we have excellent external creative resources (copywriters, illustrators, artists, etc.) to outsource any marketing communication element you may require. No markups are taken on outsourced services—in fact, you pay the providers directly--and you pay Visionaire Marketing only for the time we are involved in managing and directing projects on your behalf. Working as representatives of your company, we negotiate with external resources on your behalf. Since Visionaire Marketing has no financial incentive to use any specific provider, our only motives in selecting external providers are to ensure you get both the best quality and best price.

2. Do you replace an ad agency or PR firm?
We offer a full array of marketing services for our clients. We don’t have a bias for a particular marketing medium, such as advertising or PR. Instead, we evaluate each client’s needs and make recommendations for the ones that our experience tells us will achieve the best results in the marketplace.

3. Why do we need your services?
Marketing professionals hire us because we free up their time and ensure their marketing materials are of premium quality, thus maximizing the success of their marketing campaigns. Alice Coram, the president of Visionaire Marketing is actively involved on each client’s account. During her 16-year career, she has directed many national product launches with fully integrated campaigns in the complex arena of prescription pharmaceuticals, always staying within budget. Each brand achieved extraordinary success in its category; all were multi-million dollar products. We can save you money and improve the effectiveness of your communications. Perhaps most importantly, we understand that the ultimate purpose of any communication is to increase sales and we are always focused on that goal.

4. Can’t we just do it ourselves?
The very best marketing communications result from a collaboration between the company and its agency. With years of experience with outstanding successes, we know what works and what doesn’t. When working with external providers or agencies, we act as a representative of your company, evaluating costs, giving direction and challenging and motivating the creative team to provide outstanding results.

5. What steps would you take to get started on our business?
Any good communications plan must be firmly grounded in research. We start by conducting research to gain an in-depth understanding of your company, products and competition. We accomplish this through discussions/interviews with key personnel in your company, studying written information you provide, and often by going straight to your customers. Whenever possible, we like to travel with one or more of your sales reps.