About the name:
Leonardo Da Vinci’s life and work inspired the name, Visionaire Marketing. As a sculptor, painter, scientist, engineer, architect and inventor, Da Vinci truly defined the period of the High Renaissance, using what he termed as “sight and insight” in his work. His greatest aim was to convey the soul of his subjects through his art. Nowhere was this better demonstrated than in his masterpiece paintings, The Last Supper and Mona Lisa. He was, by anyone’s measure, a man of great vision, a “visionaire.”

What does all this have to do with marketing? Outstanding marketing uses sight and insight to effectively communicate the benefits of the products and services a company provides. Taking the product or service and “painting a compelling picture” with words and art is the business of Visionaire Marketing. Helping clients identify and create their vision and instill it in the target audience is what Visionaire Marketing is all about.

About the art:
Regardless of the product or service marketed, the audience to whom one communicates is people. People of all ages, colors and sizes make up target markets. Such was the inspiration for the Visionaire art. Sharing the vision of your company with your target audience—exciting them, captivating their attention, motivating them to take action—is the mission of Visionaire Marketing.

Visionaire Marketing is headquartered in Raleigh, North Carolina, but our network of resources spans the entire US and beyond. Each individual in our network is an experienced professional dedicated to helping your business succeed.

About the founder:
Alice Coram, MBA, is the founder and president of Visionaire Marketing. Coram brings 16 years marketing experience and offers expertise in developing effective campaigns targeted to both practitioners and consumers. Her broad base of experience includes print and broadcast advertising, direct marketing, package design, issue management and public relations. Coram’s award-winning work includes two TV campaigns that achieved the coveted silver and gold Effie awards, and she personally directed the PR campaign that achieved the highest publicity ever attained for a veterinary pharmaceutical: over 1 billion media impressions. Prior to forming Visionaire Marketing, Coram held senior marketing positions at both Ciba/Novartis Animal Health and Blue Ridge Pharmaceuticals.

For more information, email us at contact@visionairemarketing.com or call us at 919.293.0243.